Newsletter Templates

Tips to get you started on designing, printing & promoting your Newsletters

How to make a newsletter?

The newsletter creation process begins with gathering all the key components you’ll need to create an effective newsletter. These include a catchy title, high-quality images, a clear branding strategy, a vision for what your finished product will look like, and your own original content (what to write in your newsletter?). You’ll also want to have a plan for how often it will be sent out (weekly, monthly, quarterly, annually, seasonally, etc.), as that will help you decide what to include in your newsletter. Once you have everything together, take a few moments to peruse our catalog of newsletter templates with an eye for a layout and design that will fit your business and content.

Now that you have a template picked out, begin customizing every aspect of the design so that it is truly yours. Your goal should be to create a newsletter that you can easily update regularly with new content and images, effectively streamlining the entire newsletter process. Update the heading with your unique title by using our textbox tools and apply your custom color scheme to the entire template with the help of our easy-to-use color picker. Select a font style (or two!) that you love and use them across your newsletter. Upload and insert your company logo and images and add icons, arrows, shapes, and patterns with just a few clicks. Consider asking a few friends or colleagues to proofread your finished newsletter for any errors or typos, then you’re ready to print!

How to write a newsletter?

As you begin the process of creating original content for your newsletter, consider your audience and the type of newsletter you want to create. If you’re a business owner, will you be connecting with current clients/stakeholders or reaching out to those who haven’t yet made a purchase or donation? Tailor your writing style to those you want to connect with as you share information about your business or industry that applies to them. How often do you plan to send out your newsletter? Consider taking advantage of the opportunity to communicate regularly with your customers by writing a recurring column or multi-part series in each issue. Be cognizant of the space you have available as you write, using the “less is more” approach when possible in order to make the best use of your space and hold your readers’ attention. Write in a way that is natural, engaging, and fits the overall tone and style of your business, and cover topics that are relevant to your industry or that share your company’s noteworthy accomplishments or upcoming events. 

For those writing from an individual perspective, the above questions still matter. Who is your audience and what is the goal of your newsletter? Write the stories you want to share in your own voice, since the reader is anticipating hearing from YOU. Determine the style of your newsletter and ensure your content mirrors that tone. In the end, use your space wisely and proofread, proofread, proofread!

What is a newsletter?

At its most basic, a newsletter is just what its name implies - a letter that shares news. In practice, businesses and other organizations utilize a regular newsletter to both educate their audience (customers, clients, or other stakeholders) on the things they’ve been doing or will be doing while also promoting their company and its activities. Ultimately, maintaining that connection with your group of followers is a vital part of growing your business and expanding your sphere of influence.

There are two main types of newsletters: print and email. Email newsletters are increasingly common, as they are free to send (unless you utilize a separate email distribution service like Mailchimp® or Constant Contact®) and require only an email address to reach a current or potential customer. Print newsletters have the added bonus of being easy to post on a bulletin board or refrigerator, extending their life beyond that first read. At MyCreativeShop, our templates are most often printed, but they are also very effective when downloaded as a high-quality PDF and attached to an email.

How to print newsletter?

Now that you’ve finished your newsletter design, you can get it in the hands of your customer or client base by clicking “Print/Download” from within our editor and following the prompts or by visiting our Newsletter Print page. Once there, select your quantity, paper type, and folding style (tri-fold, flat, or half-fold), enter your delivery options, and place your order. We’ll deliver a stack of top-notch newsletters right to your door. If you’d rather print them yourself or send your newsletter electronically, simply choose the “Download” option to get your high-quality PDF that can be printed (or sent!) absolutely anywhere!

What to include in a newsletter?

Deciding what to include in your newsletter is an essential part of the design creation process. Your newsletter should have a specific purpose or theme, and the photos, stories, and other content you include should revolve around that. Also, the amount and type of things you choose to include will be limited by the size and layout of your newsletter, so you may need to make some hard choices. Consider your audience - are they the type who’ll want to see more colorful images or read more impactful content? Striking a balance at the onset and maintaining that same ratio as you create future newsletters becomes a part of your branding strategy, too. 

Consider including a “letter from the editor” style intro to each newsletter summarizing recent activities and accomplishments and pointing out the highlights of the issue. If you have a unique idea for a regular feature (recipes, tips, trivia, puzzles), go all in to make it something for others to look forward to. You can also create an interview feature or an interactive Q&A section. Future events and important dates can be highlighted by featuring your schedule in a unique call-out textbox. If you’re short on space, you can use a QR code that links to your website’s “About Us” page to share your contact information and story. Add images that help to tell your story and bring it all together.