Strengthen your gym’s membership roster by designing and distributing a flyer filled with all the details and benefits of becoming a member. Highlight the perks they’ll receive, like 24-hour keycard access, childcare, and exclusive pool hours. If you have different levels of membership, start with a description of what the most basic level includes, and then begin each successive level by letting them know they’ll get everything the basic (or previous) level has PLUS a set of added features. Membership fees should be clearly stated, along with any additional costs (hourly childcare, birthday party access, swimming lessons). Leave a stack of flyers at your registration desk and post them at local grocery stores, libraries, and clinics.