Cultivate parent trust as you work to build your daycare’s client base by customizing an informative and confidence-building daycare brochure that tells your story and shares the key details of your business. Choose from our library of professionally-designed bi-fold and tri-fold brochure templates, then hop into our easy-squeezy, lemon-peasy online editor to create your masterpiece. Upload pictures (as long as you have parents’ okay) of a typical day’s activities, along with a sample schedule. If you offer field trips, give examples (summer pool excursions, nature walks, a day at the children’s museum) and safety measures taken. Finally, share your “Why” – your passion for childcare, your desire to support other working parents as they strive to provide for their little families – because you’re the designer, it will shine through in everything you do, so don’t hold back!
The things you choose to include in your daycare brochure should support your ability to safely and lovingly care for the children of the reader. Your brochure should give parents the confidence that your daycare is a good place for their little ones. Include parent testimonials, staff certifications, medical training (CPR, First Aid, etc.), and years of childcare experience. You may also want to share a sample daily schedule and pickup/dropoff safety policies. Provide details of your facility, including emergency contact numbers, and list anything else that a potential parent/client would want to know that sets you apart, such as your staff to child ratio. In addition, share photos (with permission, of course) of your daycare in action - playing, creating art, visiting the zoo - whatever your days look like! Be upfront about tuition details and any low-income discounts you offer. Your brochure should give parents a detailed snapshot of your daycare and build trust in the ability of your staff to care for their child in all respects.
To design an effective daycare brochure, you’ll want to begin by collecting all the details (original content) and electronic files (your logo, graphics, and any high-quality photos you have permission to use) you need to tell your story in a way that causes parents to feel confident in your ability to care for their child. Once you have all the elements in hand, browse our catalog of daycare brochure templates to find the one that matches your vision (and the personality of your daycare). Apply your signature color scheme, replace the sample logo and images with your own, and use the textbox tools to swap the placeholder text with your own original content. Stick with the template’s existing fonts or choose one or two that really speak to you. Easily insert shapes, arrows, icons, and more to help share your story. Check over your finished work for typos or gaffes, then send it our way to print (or anywhere else you like)!