Looking for qualified and motivated people who would be a good fit for your company? Then don t make the mistake of creating generic now hiring materials! To find the right people for the right positions, effective recruiting materials can make all the difference.
From posters to flyers to yard signs, the checklist below covers everything you need to include on your now hiring materials. With the right content and design, you'll be well on your way to fully staffed!
Within milliseconds of glancing at your now hiring poster, a viewer should understand that you re hiring. Simple, right?
Avoid the temptation to be overly clever or cute-sy in the main headline. It s always best to be upfront and clear, saving the more creative wording for smaller text that isn t as important.
Headlines like these work well:
It s no surprise that your name and logo are absolute must-haves! If you re a well-known company in your area or industry, then you can lean heavily on name recognition and shouldn t be afraid to put your logo in the most prominent position.
A clear headline is a great start, but you ll probably want to list specific open positions and/or job titles as well.
For example, a gym with a banner that says hiring now could be looking for part-time front desk staff or for certified personal trainers. A software company could be looking for senior engineers or for facility maintenance staff.
Being clear about what you re hiring for can help reduce the number of applicants (and the time it takes to hire) by weeding out those who are not interested in the positions at hand.
You ll definitely want to provide your company s contact information but exactly what to include will depend on the nature of your business and the size of your now hiring ad. Depending on those two factors, we recommend at least the following:
For a now hiring poster or flyer displayed in a public location, you could also put your contact information on tear-off tabs, making it more likely that someone will snag one and contact you later.
Just like the headline, make your call-to-action as clear and obvious as possible. After scanning your now hiring ad, the viewer should know exactly what to do to apply.
These calls to action might be:
Consider making your call-to-action even easier by displaying a QR code that links to a relevant hiring page on your website.
Whether you re creating a giant poster or a portable door hanger, there s always room for well-branded design! Keeping your now hiring ad on-brand (in terms of colors, fonts, imagery, and so on) will help establish a sense of professionalism and credibility which in turn sets the tone for everyone who applies.
Think about it like this: Would you take an interview more seriously for a company with well-branded recruiting materials...or one with a hand-scrawled note taped to the door?
If your positions require a certain background or experience level, be sure to list that on the now hiring ad. You can put this text in a smaller size since it s not the most important message, but it should definitely be on there!
Feel free to keep it vague if you have multiple open positions with various requirements. Something like all experience levels welcome or high school diploma and up can work well.
Don t have any requirements? Then say so! No experience required can be a great selling point.
Especially if you re in the service industry, you know how difficult it is to find dependable employees and the Great Resignation is only making things harder! To attract the highest-quality applicants, it s important to explain why someone would want to work for you.
Such benefits might include:
One tip for making these benefits more attractive to applicants is to skip the HR speak and instead ask your employees. Why do they like working for you?
From the perspective of a job applicant, one of the most important benefits of all is the money that can be earned.
There are differing opinions on how much to advertise a salary or wage when recruiting employees, so it s ultimately up to you. At the very least, you should consider the implications of including a pay scale or not:
If employees love working for you, say so! Just like customer testimonials for products or services, reviews from current employees can help reassure applicants that you re a good choice. Often called social proof, this information can be written and displayed in many forms:
After you ve got your must-have info brainstormed and ready to go using the tips above, jump into MyCreativeShop s online editor to design your now hiring materials! We have easy-to-customize templates for all of the now hiring ads mentioned above, and you can order professional prints as soon as you're done.
Once your now hiring flyers, posters, or banners arrive, check out this article for some creative ideas on where to display them.