Social media may seem like the most obvious tool for local event marketing. With the seemingly endless possibilities to reach a large audience with the click of a button, why wouldn't it be?
However, Executive Director of the Clark Center for Entrepreneurship Michael Glauser says, ...the jury is still out on how effective social media is in actually producing sales in some industries. Most of the successful companies I work with use a combination of online and effective offline marketing activities.
If your local business is hosting an event to connect with the community, build brand awareness, and drive business, it's time to consider how your event marketing can reach the most people. Hint: social media may not be the best or only way for you to do that, so let's explore some of the alternatives that can help you promote
Even with the growth of social media, email remains one of the most successful marketing tools for engaging with your audience and driving conversions. In fact, 40 percent of marketers say email marketing is the
If you re new to email marketing, the first thing to know is you don t need to be flashy to get your point across. In fact, keeping it concise and straightforward, while following these best practices, will allow you to be most effective:
If you need some inspiration to build your event email, check out some of these great email examples.
Print can be an extremely effective way to supplement your event marketing strategy. According to the U.S. Postal Service, the response rate is nearly 50 percent higher when using direct mail as part of your marketing campaign. Direct mailers are a great way to reach the local community, who are most likely to attend your event.
However, your strategy shouldn t be limited to mailers. There are many print marketing materials that can promote your event for you. Here are a few ideas to implement.
If you re new to print marketing, learn more about how to get started and design great marketing materials in these blog posts:
Interested in giving print a try? We've made it easy to design your own event marketing material. Check out our huge collection of event print templates & easily customize them in our online editor.
If you re planning a large local event, find inspiration by looking up. Billboards may seem outdated, but in recent years, they ve outperformed all other non-internet media. With the help of technology, you can also target potential attendees with mobile ads as they drive by, allowing you to combine online and offline tactics.
Use these tips from 99designs to get the most from your billboard budget:
A personal invitation is the best way to promote your local event. This personalizes the experience while also giving you a chance to promote the event directly and clearly. You can use this strategy to invite existing customers as well as clients you haven t met yet, or have been talking with, but who haven t closed yet.
If you re weary about warm calling your contacts, Dave Ferguson, from Go Nimbly, suggests: Practice with family, friends, loved ones, or even just by yourself and record it. All you re really going to be practicing is the very first couple of minutes of the conversation opening Having a script also going to really help you focus.
Ferguson also recommends warming up with a few prospects so you can get comfortable before speaking to your bigger clients or leads. Start by making a list of the 20 most important people you want to invite, practice with friends, and then make your way down the list. Even leaving a voicemail is more personal than sending a mass email.
Social media is a great way to send a message to the masses, but you can better segment your contacts and target your ideal audience with other marketing tactics like email, print and direct calls. If you re getting your message in front of the right people, you re more likely to achieve your goal: get people to the event and convert them into customers.