Direct mail remains one of the most powerful marketing tools for businesses of all sizes. From local auto garages and home contractors to brick-and-mortar retail shops and international brands, there s no company that can t benefit from direct mail.
What s the proof, you ask? Well, according to a USPS study on direct mail:
That means that with the right postcard, you really do get it all: an emotional connection, a direct line to the household decision maker, and precious minutes of brand awareness.
Now use the simple checklist below to create the best direct mail marketing campaign for you!
Like any other marketing effort, direct mail works best when it s well thought out. Before you spend time and money to send out your direct mail postcard campaign, ask yourself the following questions:
With your general strategy mapped out, there are two easy options for mailing your postcards:
In case it wasn t obvious, you can do both with our mailing service!
SnailBlast is a new direct mail system powered by MyCreativeShop. SnailBlast has thousands of templates and the same easy online editor only now with integrated direct mail services. After designing, you can upload your own mailing list (Direct Blast) or use our interactive map to target your preferred addresses (Area Blast).
If you're going for an Area Blast, you can choose zip code(s), select specific streets, and choose whether or not to include business addresses. As you build your audience in SnailBlast, you ll get helpful information like an updated campaign price and key demographics for the households currently targeted.
Direct mail marketing works best when it s attractive, easy to understand at a glance, and well branded. Sounds like a lot, but don t worry with us, you can create a custom direct mail postcard that checks all the boxes. Start with a postcard template and then make your customizations in your internet browser. Piece of cake!
With a template like this one, for example, you can quickly fill in the most important content and design details.
What are those "most important" details? Here s what we recommend as the must-haves when designing an effective postcard:
Getting all of the above information onto your postcard is certainly important, but even more critical is making sure your postcard meets USPS guidelines for direct mail. If it doesn t, then your postcard campaign will be dead on arrival!
If you design with us, we have helpful mailing guides directly integrated with our postcard templates. This allows you to design around the correct guides without worrying about how your postcard will look when it s printed. You'll avoid the all-too-common mistake of critical information getting accidentally covered up by USPS address data.
Take a look at the top of the EDDM postcard template below for an example of what these guides look like. See those three small white boxes?
Even better: by designing with us, your postcard will also go through a pre-print design checklist (shown below!) to give you final assurance that your design is USPS-compliant.
There are many ways to print and mail a postcard, but the easiest way is to design with a program that offers integrated mailing services. That ll save you the hassle of printing in one place and then manually carting postcards to the post office to figure out the rest.
Regardless of whether you have your own address list or would like to take advantage of USPS EDDM services, you can print and mail seamlessly with MyCreativeShop and SnailBlast. After you ve chosen a template, customized it, and uploaded or built your audience, you can proceed to print and mail with just a few clicks.
Ready to put this checklist into action? Let's get started >