9 Marketing Materials For Every Business
Discover effective and unique marketing methods to engage your target audience.
Jason Frueh
Published Sep 8, 2020
Print marketing materials are an effective way to reach your target audience. People are more likely to engage with a physical item in their hands, which makes marketing materials one of the best ways to put your company in front of your ideal customers. Your promotional materials have to resonate with your target customer and brand, so choosing the right item is important if you want to see a return on investment. Take a look at a few tried and tested print marketing ideas you can incorporate when branding your business. 1. Brochures
Design via MyCreativeShop Brochures Even with the advent of social media influencers, Google banners, and other online ads, the brochure remains an effective and unique marketing method. Stores and offices will always put them on display, and almost all events will have brochures strategically placed for customers. Like all printed materials, the key to creating a good brochure lies in its design. Make sure your brochure stands out, tells your story, and is placed in front of the right audience and your marketing will be effective. 2. Flyers
Design via MyCreativeShop Flyers Flyers are a versatile product that can be used across all industries. From real estate to hospitality, we ve all received a flyer in our mailboxes or looked at one on a notice board. If distributed strategically, marketing flyers can reach more people and drive sales. It's worth spending some time thinking about your design because even the best-placed flyers will not draw attention if they are not attractive. Don't worry if you're not a designer, starting with a flyer template is a great way to create stunning flyers easily. Your flyer will be a winner when you follow our step-by-step instructions. 3. Business Cards
Design via MyCreativeShop Business Cards Business cards are important for any form of person-to-person networking. At trade shows, meetings, conferences, and more, they re one of the first pieces of content exchanged in business environments. A key aspect of business card design is aligning it with your brand. Are you a modern, sophisticated business or is your ethos more creative and playful? Business cards are probably one of the best marketing products to communicate your brand. Follow these steps to create your own! 4. Posters
Design via MyCreativeShop Posters Posters are popular marketing materials because of their flexibility in design and distribution. If placed right, posters offer a high-visibility medium that can reach a broader audience than smaller forms of print marketing like brochures or flyers. A poster template usually includes visual design, images, colors, and copy. Designed correctly, it can effectively promote brand awareness or call attention to a company event. Take a look at our step-by-step instructions to create the poster that serves you best. 5. Catalogs
Design via Creative Market Wholesale Catalog Template by AIW Solutions Even as people purchase goods online more often, the catalog is still the preferred source of information on business products and services for many. Creating custom marketing materials is key to expressing your brand, and the catalog is one item that you want to be unique. Focus on quality, not quantity for your product showcase, but maximize the impact it has on your audience with a great design. Your catalog should be aesthetically appealing to increase interest. 6. Door Hangers
Design via MyCreativeShop Door Hangers As the name suggests, door hanger marketing involves hanging signs on people's doorknobs. Door hangers are one of the easiest and most affordable marketing material ideas because they are highly targeted. Just hang them on doors to let potential customers know about your products or services. It's one of the most effective ways to get your message in the right hands, at the right time. Make sure your hanger is not just discarded with an inviting design. You can even customize it with a discount or coupon. Door hanger creation with MyCreativeShop is as easy as 1-2-3! 7. Cup Sleeves
Design via MyCreativeShop Cupsleeves With cup sleeve advertising, the logo and message of the advertiser are printed on the sleeves that protect coffee drinkers from hot coffee. Placing your marketing message on your targeted customer s morning coffee is a great way to make sure it gets delivered. This print advertising method is a creative way to leverage space that not many businesses think of. It sets your brand apart as one that thinks out of the box and can be distributed to the coffee shops your audience patronizes. MyCreativeShop offers high-quality cup sleeve printing with a satisfaction guarantee. 8. Postcards
Design via MyCreativeShop Postcards Postcards are ideal for promotions and can be targeted to seasons or trends. The best thing about them is that they can be used in various settings. Direct mail postcards are a great way to ensure targeted distribution, though they would also not be out of place at an event. Their unique size and thick paper make them stand out from materials like flyers or posters. Make sure to use a great design with quality images and good printing to stand out. Read through the simple steps needed to create an effective postcard with MyCreativeShop to begin your design journey. 9. Promotional Products
Design via Creative Market Wooden Promo Set by Anna's Shop Items such as T-Shirts, pens, mugs, keychains and other marketing supplies are not just for trade shows. You can incorporate them into your business as a form of marketing. For example, a branded wristband from an event you host or sponsor may become a memorable keepsake for those attending.